The ‘Beat Diabetes’ campaign is a part of the Corporate Social Responsibility (CSR) initiative introduced by the Landmark Group to raise awareness about diabetes amongst people.
The campaign was launched in UAE in 2009, and was extended to five new countries – Bahrain, Oman, Kuwait, Qatar, and India in 2010. In 2011 it will be launched in KSA for the first time. As a part of the campaign the Group organizes year round initiatives to spread awareness about the condition.
The Global Diabates Walk is a worldwide event to step up against the diabetes pandemic now affecting 285 million people worldwide. The Global Diabetes Walk is supported by the World Diabetes Foundation - but it is only made real thanks to the hundreds of thousands of people who step up every year to raise their voice.
Walk on World Diabetes Day 14 November - and all other days to stay healthy!
The blue circle is the universal symbol for diabetes. Until 2006, there was no global symbol for diabetes. The purpose of the symbol is to give diabetes a common identity. It aims to:
* Support all existing efforts to raise awareness about diabetes
* Inspire new activities, bring diabetes to the attention of the general public
* Brand diabetes
* Provide a means to show support for the fight against diabetes
The icon was orginially developed for the campaign that resulted in the passage of United Nations Resolution 61/225 "World Diabetes Day."
The campaign for a United Nations Resolution on diabetes was a response to the diabetes pandemic that is set to overwhelm healthcare resources everywhere. The campaign mobilised diabetes stakeholders behind the common cause of securing a United Nations Resolution on diabetes. The United Nations passed Resolution 61/225 ‘World Diabetes Day’ on December 20 2006.
The circle occurs frequently in nature and has thus been widely employed since the dawn of humankind. The significance is overwhelmingly positive. Across cultures, the circle can symbolize life and health. Most significantly for the campaign, the circle symbolizes unity. Our combined strength is the key element that made this campaign so special. The global diabetes community came together to support a United Nations Resolution on diabetes and needs to remain united to make a difference. As we all know: to do nothing is no longer an option.
The blue border of the circle reflects the colour of the sky and the flag of the United Nations. The United Nations is in itself a symbol of unity amongst nations and is the only organization that can signal to governments everywhere that it is time to fight diabetes and reverse the global trends that will impede economic development and cause so much suffering and premature death.
The ribbon represents solidarity for the cause to find a cure for Diabetes. I'm proud to put a Diabetes Awareness ribbon on my Facebook profile. I hope 1 million people will join me.
World Diabetes Day is celebrated each year on November 14
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