About DNA I CAN Women's Half Marathon
DNA has been taking up relevant causes for the city & it's readers at various points of time. Be it the cause of voting during elections, developmental issues of each ward (through My Locality My Voice), hygiene issues that cropped up after food poisoning at IIT Bombay (through Hygiene for Kitchens), noise pollution (through Volume KamKar), or the recent issue of Urinary Track Infection for Women, DNA never hesitated to raise a relevant issue.
In the same vein, a slew of initiatives towards the betterment of women in India were planned. However, we realised that while a pure editorial coverage might work to highlight a cause, what was needed was a larger platform to involve the masses. Towards that end, DNA has conceived a platform that brings multiple women issues to fore.
A women's marathon was then a natural choice. Simply because a marathon is chiefly run by people to build their physical & mental endurance that helps them face issues of life better.
This then would be the perfect platform for women, to confront the issues that affect them.
Stayfree presents DNA I Can Women's Half Marathon, the first ever women's marathon in India. The event will be held in Mumbai on 11th March 2012.
While there were a list of causes that echoed with women, but we chiefly decided to highlight the ones that affect urban women of India (keeping the profile of this paper in mind).
Through the platform of the Women's half marathon, DNA aims to highlight 3 key causes:
i. Cervical cancer: While awareness of breast cancer has been high, cervical cancer is the fastest growing ailment and little is known about it.
ii. Women's safety in public places: Safety is one of the most basic rights guaranteed to a citizen. The issue specially affects the urban, working women a lot. While Mumbai is clearly the safest amongst the metros, still there are issues which need to be tackled in this area.
iii. Girl Child Education: With bias towards the female gender, education is often the first casualty and it becomes a lifelong handicap. Worse, this works in a vicious cycle with poor education leading to poor earnings and the cycle starts.
All three causes are rife in urban areas, even in Mumbai and some real work is being done by the NGOs. We believed that the marathon would provide an ideal platform for us to highlight their work and enlist support of the city, which they desperately require.
How can you be involved: In 3 ways, actually!
1. Register for the marathon, associate yourself with a cause and run for it. With your participation, duly amplified through multiple media, the message about the causes shall reach far and wide. The registrations open on 14th Feb 2012 to 29th Feb 2012.
2. The registration proceeds are donated to causes directly, with each of the associated NGOs getting the money raised. Each of these NGOs has been handpicked by the DNA team, basis the work done by them.
3. Â The NGOs working towards these causes shall be interacting with each of the registered runners on the half marathon day plus the bib distribution day. This will provide first-hand information of how one can support the cause not just with money but also with time, effort and other resources.
How many ways can you run: Again in 3 ways!
Half Marathon of 21kms or Spirit Run of 10 km or Fun run of 5kms.
Besides runners....celebrities & achievers
Details to register:
Â· Registrations open from 14th Feb
Â· Registrations to be done online at www.dnaindia.com/marathon
Â· Venue: Mumbai
Watch out for more details on this site or SMS DNA WHM to 575758 for more.