A public health education campaign of the Department of Health (DOH) which carries the message: BREASTFEEDING TSEK! (Tama, Sapat at Eksklusibo). It encourages mothers to ‘exclusively breastfeed’ their babies and to educate them about the health benefits of breastfeeding.
‘Exclusive breastfeeding’ means that mothers feed the baby nothing else but breast milk—no water, other liquid, infant formula, or food.
Called “Communication for Behavioral Impact (COMBI) on Exclusive Breastfeeding for six (6) months,” this comprehensive campaign was developed by DOH with the National Nutrition Council, the World Health Organization, the UNICEF, and other partner agencies.
The Philippine Government is committed to achieve the Millennium Development Goals, particularly, decreasing child mortality. One of the most effective strategies to prevent infant deaths is breastfeeding from the first hour of life and exclusively until six months, continuing to breastfeed until two years and beyond while giving appropriate complementary food starting at six months of age.